A big source of revenue for 8tracks comes from ad partnerships with companies, particularly brands.
The way that these partnerships are initiated is through meetings involving request for proposals (RFPs).
RFPs allow the opportunity to conceive of a match within our ad products and services and the particular brand.
Designing RFPs is a fun opportunity to use my imagination in encapsulating a brand's essence, while showing our products.
RFP designs consist of ad products tailored to the brand, followed by a keynote designed for presentation to clients.
Designing RFPs, custom ad products, and campaigns is one of my core responsibilities.
Just as I would with ad products, I maintain brand consistency and color schemes in RFP decks to provide a tailored experience to the sales team's client presentations.