8tracks x Redbull Sound Selects
Redbull Sound Selects is Redbull's music venture focusing putting the spotlight on up-and-coming artists.
Redbull saw the value of the 8tracks platform and unique relationship was born.
For this campaign, Redbull wanted to focused on providing an experience that was unobtrusive and minimal, yet native.
The biggest challenges I faced with this campaign was keeping a minimal design that could be novel for call to actions and other attention seeking items.
Our analytics found that these minimal native designs were more interacted by users.
Our platform also allowed introduced new fans to the Sound Selects artists.